Your Clients Enroll Before The Sales Call

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1 — They try to earn a stranger's trust one sales call at a time, forty times a month.
2 — Their virtual event teaches the whole program, so people leave full and go "try it on their own."
3 — They never name the one belief that stops the buyer, so nothing shifts and nothing sells.
4 — They sell their credentials but never change how the buyer sees themselves.
5 — They soft-close ("if you're interested, maybe…") and end the hour before the last buyer gets an answer.
A sales call reaches the 3%.
One live hour in the right room moves the 37% in the middle.
Buyer split: Chet Holmes, The Ultimate Sales Machine
"Highly recommend Chris"
" We successfully filled our first ever group program using a challenge. And are now getting ready to launch our March program." - Scott Ballard
"It's a good idea to invest in yourself"
"As someone who has sold millions of dollars from stage. He helped me dramatically in my sales game. Something I didn't expect ." - Hunter Thompson
If you checked YES to any of these, then this masterclass is exactly where you belong!
Mapped to your own offer, live in the masterclass.

Virtual Events Run
CLIENT SERVED
YEARS IN SALES
With 25+ years in corporate sales, Chris Colt knew how to close. But in 2017, facing a new boss who tried to cut his family trip for the Leadville 100 Mountain Bike Race from three weeks to a long weekend, he made a different choice.
He chose his family, the race, and a new life. Then in his first year as an entrepreneur, he built a thriving coaching business — and watched it collapse. Bankruptcy. Starting over.
That crucible is where the Challenge Champion™ framework was born. Not from theory — from necessity. 250+ virtual events later, it's a tested, repeatable system that attracts and converts high-value clients without the grind of cold outreach or unqualified sales calls.
The same grit that carried Chris across 104 miles of the Rockies at 10,000 feet now drives every client he works with toward a result — not just a plan.
Name the one lie keeping them stuck and replace it.
Show them who they become on the other side.
Three proof stories. Enough to believe, not enough to leave.
Small yeses all hour, so the offer feels like the next step.
In 60 minutes, Chris walks you through the hour that enrolls clients before the call, built on BITS, the same engine behind 250+ events.